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A deep dive

SKIMS

Alright #baez, let's talk about Kim K's game-changing shapewear line, Skims.

 Launched in 2019, this brand had big promises – solving all our underwear, loungewear, and shapewear dilemmas. But is it really as fabulous as it seems, or are we just being sold a dream? Let's dive in.

SHOP THE LOOK

WHAT THE BAEZ ARE WEARING

Rosie strawberry cardigan
Rosie strawberry cardigan
£66.00 View Product
Leah Shirt
Leah Shirt
£71.00 View Product
Lauper blue set
Lauper blue set
£124.00 View Product
Landscape T-Shirt | T-shirt | pitod.com
Landscape T-Shirt
£32.00 View Product
Flower Arms T-Shirt | T-shirt | pitod.com
Flower Arms T-Shirt
£32.00 View Product
Adan Floral Print Lace Slip Midi Dress
Adan Floral Print Lace Slip Midi Dress
£156.00 View Product
Ring Bag | Silver Beige
Ring Bag | Silver Beige
£185.00 View Product
Aimless A Ring 18ct Gold Vermeil
Aimless A Ring 18ct Gold Vermeil
£120.00 View Product

our mission

DO GOOD, FEEL GOOD

A Zero Waste - Zero Emission project, working with innovative and forward thinking sustainable brands

STYLE
MUSIC
BEAUTY
SOCIETY
CULTURE
STYLE
MUSIC
BEAUTY
SOCIETY
CULTURE
STYLE
MUSIC
BEAUTY
SOCIETY
CULTURE

FOLLOW US @00.thestore

Fall is the perfect time to refresh and level up your health! 

Swipe for a few simple habits to help you stay on top of your wellness game ➡️
Ready to give your fall hair that effortlessly cool vibe? 🍂✨ 

Alott’s Sea Salt Spray is perfect for adding texture and volume to those cozy, undone waves. Think fresh-out-the-ocean hair, but make it autumn chic 🍂✨ 

Get your fall hair game on point – shop now via the link in our bio! 🛒
Sundays are for staying in bed 🛌
Glow game strong 💧✨ 

OTO Wellbeing’s CBD-infused skincare is all you need to hydrate, calm, and level up your routine. 

Shop the range via the link in bio! 🔗
Not sure what to wear this week? Here is how the baez are styling their transitional outfits ... ➡️ 🍁
It’s #WorldMentalHealthDay and we’re all about those simple, fuss-free mindful habits that can make a BIG difference in how we feel every day. 💚 

Swipe to check out our roundup of easy-to-implement habits that will give you that little extra boost. 

You got this! 🙌
Cozy season internet faves ➡️ 💻
Ever tried powder cleansers? Here’s why you should! 💚 

Powder cleansers are not only travel-friendly and mess-free, but they’re also super gentle on your skin, making them perfect for all skin types. Just mix with water and watch your skin glow! 🌟 

Plus, they exfoliate without being too harsh, leaving you with that fresh, radiant vibe.

Curious? You’ve gotta try YUI Skin’s Powder Cleanser -get it now via the link in our bio 🛒
@nadiaelok syling this blue shirt and red scarf from Pedasss Atelier 4 different ways - which outfit are you vibing with the most? 

Wanna steal the look? Shop now via the link in bio! 🔗
It's time for another roundup of products that are #HotterThanThePlanet and here’s what we’re loving this month 💚 

Effortlessly chic pieces by @mnkatelier, @yoursy roll-on essential blends to keep our focus, @yogibare mat for a workout flow, and we’re obsessed with @hivaatelier accessories. ✨

What’s on your fall wish list? 💬
It’s officially cozy season, and we’re all about those warm vibes! 🍂✨ 

Time to grab your blankets, light up your fave candles, and settle into full-on hibernation mode. 

Ready to make your space extra cozy? Shop our candle faves now via the link in bio! 🔗
A day in the life of London-based PR consultant to our favourite sustainable brands @rayhopkinson - watch on to see what she gets up to during a typical day … and for some great places to grab a bite in London!
Our latest obsession - knitting for our sneakers 👟
I'm just a girl 💅 💚
As the days get shorter and the temperatures drop, it’s easy to feel your motivation slipping away. But don’t let the seasonal shift bring you down – autumn is the perfect time to reset, refocus, and embrace new routines.

Head to the link in our bio to find out our favourite ways to stay motivated 🔗
Peak cozy season = lighting a candle and rewatching your fave show 🍂 🕯️ 

What is your fall binge series?
Ready to give your room a glow-up without breaking the bank? 

We’ve rounded up our fave DIY toks to help you restyle your space just in time for a lil seasonal update! 🪴🖼️

 Which one is your favourite? 💬
Bath, book & bed hits every time 🤗☁️
Dry skin season is here, but we’ve got you covered! 🍂

This fall, say goodbye to flaky skin and hello to deep hydration with our top picks. From ultra-rich creams to hydrating serums, these essentials will keep your skin feeling soft, smooth, and oh-so-glowy all season long. 💧

Ready to beat the dryness? Head to the link in our bio and add to cart 🛒
LFW, that’s a wrap! After a whirlwind week of runway shows, street style, and endless inspiration, here’s what kept us going 💚 

- Alott Salt Spray for those perfect, undone waves.
- The Glowcery Lip Balm to keep our lips hydrated and poppin’.
- Gabar Perfume – because scent is the ultimate accessory.
- OTO CBD Roll-On for a quick zen moment amidst the chaos.
- ERJ statement jewelry pieces
- These cute Reset cute hair accessories to elevate every outfit!

Shop the edit on the link in our bio 🔗